XXIII - Why I deleted a 74,000+ follower account Grand rising Reader. Back in Edition I, where it all started: The end of an era. A chapter signed off in the game of life. And the next one begins. Look, we all make mistakes. It's how we learn. It's how we grow. A 74,000+ follower account. To some it may mean a lot. And at one point it did to me, but not anymore. That Twitter account helped me turn my life around. From a fixed mindset to a growth mindset. From the 9-5 to being my own boss. To meet people all over the globe and flying out to meet them. It set me out on a journey which I will never return from. I will never forget it. So perhaps that is why it is over. It has served its purpose. The game I used to play online was a side hustle. Exploring every method of growth tactics and income boosts. 100's of cold DMs. Multiple engagement groups. Thousands of retweet swaps. Becoming dangerously close to being apart of the Money Twitter pyramid scheme. And while that game helped me achieve what I stated above, it isn't where I wanted to go. Perhaps I should have never turned the account from anonymous to personal? Perhaps I should have never turned the account from personal to AI? No. I learnt more from those situations about where I was meant to go. It may be "cheesy", but everything happens for a reason. Because I now know the dangers of engagement groups, retweet swaps, tweet growth baiting content and how it damages your brand. It's all a facade. It means nothing in the end. There is no substance. There is no business. People see right through it. High followers does not mean instant authority, massive income or any of those beliefs. People can just buy followers. F*** that. I didn't want that. I wanted something real. Something where I could make an impact. Change people's lives as well as my own. That's one reason why this newsletter is a current top priority. Growing followers the wrong way means very little. Growing followers the right way can mean everything. The quality and credibility of my account was questioned by myself. It wasn't in alignment with who I wanted to be, or where I wanted to go. People moaned about the algo when everything changed. And while it did, I still saw the content I wanted to see (for the most part - it was terrible at the start). But my favourite accounts I still saw and engaged with. And when the algo made more changes, it was fine. I knew it was always the quality of how I grew my account. An account that had thousands of likes to random content I did not care about in engagement groups, who I did not follow, over and over again? Combined with the rebrands? Come on. The algo was looking at my account thinking WTF? Take a look at the Social Blade screenshot below. This was my Game of AI strategy attempt. I could have tweeted more. I could have engaged more, but the audience is clear. They had followed me in the past on different accounts. They didn't follow this account. I wasn't "curating the audience". I was killing it. I had much bigger priorities on what was moving the needle, and I wasn't prepared to make the investment to try and make it work. AI content? You can find it on my business partner's page: Heather Cooper That is where my time is better invested. To an already credible and growing authority in the AI space. Not some account because it has 74,000 written on the screen. Even when all that nonsense growth and income strategies stopped over a year ago, it never recovered. I tried the personal switch. I tried the AI switch. I even tried a third party tool to see how many of my followers it thought were bots. It estimated 30,000. 1,600 highly active followers. Completely outnumbered by the spam red flags which Twitter's (yes, 𝕏 these days - it still doesn't feel right) algo would detect. No wonder it was getting 2,000 views per post. 2,000 views? 30,000 bots. How many other inactive accounts? The rest apart from 1,600 and a couple of 1000? Your guess is as good as mine, but it wasn't good. My account was telling a lie. That did not sit right with me. One big rebranded lie from so many strategies and ideas implemented over the past two and a half years. It was time to say goodbye. So this is where we are: The Inter Milan collab is still an unbelievable achievement for me. But aside from that, there was not much to bring over. Apart from my network. And as you can see, I am connected with all of them again. Some of the best people on Money Twitter. A network where I can achieve everything I want to achieve. These people aren't followers. There's clients, connections, business partners, resources, friends; close friends. It's the key to my next chapter. To everything I ever wanted. It has already given me so much, and with a clear strategy in place, it is about go give me so much more. From a side hustle in a factory, to multiple businesses travelling all over the globe. Gods plan ✞︎ |
Former NPC turned entrepreneur. Join hundreds of readers where each newsletter is a quest towards conquering personal growth, business success, and finding purpose in every moment.
Edition 47 XLVII - Shibuya Crossing Grand rising Reader. It's been a while since my last newsletter. I'm travelling around Asia, working hard, meeting good people, making life memories, training every day, just ... playing the game of life. And while I enjoy writing, it made me realise, some things needed to be dropped, in order to make the most of where I am in the world. And the newsletter? I only write it when I want too. I don't want to sell to you. I hope the odd newsletter you get of me...
Edition 46 XLVI - 95% Holiday Grand rising Reader. Recently, I have been travelling, and with more travelling coming up, things are not slowing down for me. Business is at max capacity, and I'm thinking hard about the next level up while in a digital nomad era. Having said that, wherever I am, I am normally working as well. That was until a recent trip to Estepona, Spain. I decided for a "cleaner" break. I took the week off from two clients. I have never done this until now. With one client,...
Edition 45 XLV - Searching for Bobby Fischer Grand rising Reader. The other night, I was incredibly sore from kickboxing (a fantastic feeling) and decided to sit down and watch a film. Classically, we can get stung by indecision, but we all know how to handle that: XXXV - The Greatest Skill You Can Learn Nevertheless, I already had one choice in mind. "Searching for Bobby Fischer" Now Bobby Fischer, if you haven't heard of him, is one of the greatest chess players in history - if not the...